Health Communication

Praxus Health uses evidence-informed approaches to develop multi-channel health communication interventions to change behaviours.

In particular, our health communication campaigns campaigns usually include capturing audience insights with social media listening, surveys, and/or focus groups. We then craft data-informed creative concepts that are message tested through focus groups with the intended audience.

We use a flexible approach to combine organic amplification and paid campaigns with media buyers, before gathering metrics to evaluate the communications.

Our capabilities encompass a broad spectrum of multimedia development, including the creation of branding, websites, animated videos, online resources, and more.

Our approach involves engaging healthcare providers, public health leaders, researchers, marketing teams, community organizations and community members to ensure each communication intervention is tailored to the specific context and objective of the campaign.

Over the last 4 years we have created 10 different health communication campaigns reaching millions of Canadians across Canada.

Key examples of our Health Communication

2024

Family Fortress

In Fall 2024, we launched a social media and public relations campaign to raise awareness about new maternal and infant RSV immunizations across Canada

2024

Power Up!

In February 2024, we launched a social media and Google advertising campaign to raise awareness about missed measles, mumps and rubella vaccinations in Peel Region and Toronto, Ontario.

2022

What’s Missing?

In September 2022, we launched the Ontario-based back to school campaign on social media to encourage school aged children to catch-up on missed routine childhood vaccinations.

2022

2021

It’s Never Too Late, Until It Is

In December 2021 we launched this campaign in Wood Buffalo, Alberta through television advertisements, radio spots and influencers to increase COVID-19 vaccination in rural and remote communities.

2021

My Vaccine, My Protection

In August 2021, we launched My Vaccine, My Protection on social media, Toronto Transit Commission, and Billboards across Ontario in multiple languages to encourage vaccination among essential workers.

Double Down on Your Defense

We launched this campaign in Ontario and Alberta in June 2021 through social media, Corus Broadcast, and HUTV to encourage uptake of COVID-19 vaccine boosters

This is Our Shot

We launched this national campaign across Canada in April 2021 to increase COVID-19 vaccination across the country using social media and influencers.

2020

Stronger Apart

Similar to COVID is a Bear, we launched this campaign early in the pandemic to encourage Albertans to keep their distance and stop the spread of the virus during the December holidays

2020

COVID is a Bear

We launched this social media campaign in December 2020 to encourage Albertans to imagine that COVID-19 is a bear and to keep their distance from one another

Our Partners

Praxus health works closely with a broad, multidisciplinary group of partners, who help provide expertise across the full range of Praxus Healths activities. From polling and data analysis, to community outreach, to communications, and everything in between, this diverse coalition drives the work of Praxus Health.

Ready to Make an Impact?

Whether you’re a community leader, healthcare professional, or simply passionate about improving health outcomes, there are many ways to get involved with Praxus Health. Together, we can transform healthcare for everyone.

Testimonials

Hear from our satisfied clients about the transformative power of our recreational therapy services.

I met Margaret in March 2023 at the Glenrose Rehabilitation Hospital shortly before my discharge. I had been hospitalized for two months after being struck by a car while crossing the street. I found her to be calm, courteous, and observant. I was anxious about how well I would cope at home and her reassuring manner and practical suggestions were very helpful. Her presence on that first day at home gave me much needed confidence. All in all, I found Margaret to be well informed, personable, and skilled in her role as Recreation therapist and advisor. I am now doing well at home and give Margaret credit and thanks for her role in my recovery.

Growing older can bring with it complicated emotions and challenging fears, but Margaret knows how to navigate through those with grace and kindness. Margaret has been a blessing helping my aging parents continue to enjoy life. She is a true gem.