We partnered with St. Joseph’s Hospital and Asāla Medical Clinic in Toronto to help infants born outside the traditional RSV season access protection.
The clinic helped address gaps in access, particularly for families without a primary care provider, ensuring more babies could receive protection during their first RSV season.
Navigating infant RSV protection can be confusing for families. With different provincial programs, eligibility criteria, and protection options available across Canada, understanding what is available and how to access it isn’t always straightforward.
We set out to make trusted information more accessible, help families make informed decisions, support healthcare providers in conversations with patients, and advocate for more equitable access to infant RSV protection.
We developed a national, multi-channel marketing and public relations campaign to reach families and healthcare providers across Canada with trusted information about infant RSV protection.
Combining targeted digital advertising, in-home ads, national media coverage, and dedicated information hubs, we built awareness and helped families make informed decisions about RSV protection.
AWARD-WINNING IMPACT
Our 2025–26 Infant RSV Campaign received two Awards of Merit at the 2026 IABC Canada Silver Leaf Awards, recognizing excellence in communication and marketing.
We supported healthcare providers with the knowledge and resources to confidently discuss infant RSV protection with patients.
Through expert-led webinars, educational resources, a dedicated website information hub, and conference engagement, we helped healthcare providers navigate protection options and guide families in making informed decisions.
Our advocacy efforts focused on expanding equitable access to publicly funded infant RSV protection in Alberta and British Columbia.
Working alongside healthcare professionals and patient advocates, we raised awareness of gaps in access through targeted media outreach, government engagement, and a letter-writing campaign encouraging provincial decision-makers to take action.
We partnered with St. Joseph’s Hospital and Asāla Medical Clinic in Toronto to help infants born outside the traditional RSV season access protection.
The clinic helped address gaps in access, particularly for families without a primary care provider, ensuring more babies could receive protection during their first RSV season.
